/* ============================================================
   First Fitness Management — Design System
   Aesthetic: premium institutional + athletic editorial.
   Warm bone paper, deep charcoal ink, brand red as sharp accent.
   ============================================================ */

:root {
  --paper:    #F4F1EA;
  --paper-2:  #ECE6D9;
  --card:     #FFFFFF;
  --ink:      #161619;
  --ink-2:    #38383F;
  --muted:    #6B675F;
  --line:     #DFD9CC;
  --line-2:   #CFC8B9;
  --red:      #F93348;
  --red-deep: #D81E33;
  --dark:     #131316;
  --dark-2:   #1B1B20;
  --dark-3:   #26262C;
  --paper-on-dark: #EDE9DF;
  --muted-on-dark: #A6A29A;

  --maxw: 1240px;
  --gut: clamp(20px, 5vw, 64px);

  --r-sm: 6px;
  --r-md: 14px;
  --r-lg: 22px;

  --shadow-sm: 0 2px 8px rgba(20,20,25,.06);
  --shadow-md: 0 18px 50px -22px rgba(20,20,25,.35);
  --shadow-lg: 0 40px 90px -30px rgba(20,20,25,.45);

  --display: "Plus Jakarta Sans", "Segoe UI", sans-serif;
  --body: "Hanken Grotesk", "Segoe UI", sans-serif;

  --ease: cubic-bezier(.22,.61,.36,1);
}

/* ---------- reset ---------- */
*, *::before, *::after { box-sizing: border-box; }
* { margin: 0; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  font-family: var(--body);
  background: var(--paper);
  color: var(--ink);
  line-height: 1.6;
  font-size: 17px;
  letter-spacing: -0.005em;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}
img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
button { font: inherit; cursor: pointer; }
ul { list-style: none; padding: 0; }

/* subtle paper grain over the whole site */
body::before {
  content: "";
  position: fixed; inset: 0;
  pointer-events: none; z-index: 1;
  opacity: .035;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='2'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}

/* ---------- layout helpers ---------- */
.wrap { max-width: var(--maxw); margin-inline: auto; padding-inline: var(--gut); }
.section { padding-block: clamp(64px, 9vw, 132px); position: relative; z-index: 2; }
.section--tight { padding-block: clamp(48px, 6vw, 84px); }

.eyebrow {
  font-size: .76rem;
  font-weight: 600;
  letter-spacing: .22em;
  text-transform: uppercase;
  color: var(--red);
  display: inline-flex; align-items: center; gap: .6em;
}
.eyebrow::before {
  content: ""; width: 28px; height: 2px; background: var(--red); display: inline-block;
}
.eyebrow--center { justify-content: center; }

h1, h2, h3, h4 { font-family: var(--display); font-weight: 800; line-height: 1.02; letter-spacing: -0.02em; }
.h-xl { font-size: clamp(2.6rem, 6.4vw, 5rem); }
.h-lg { font-size: clamp(2rem, 4.4vw, 3.4rem); }
.h-md { font-size: clamp(1.5rem, 3vw, 2.1rem); }
.lead { font-size: clamp(1.06rem, 1.7vw, 1.32rem); color: var(--ink-2); line-height: 1.55; }
.muted { color: var(--muted); }
.accent { color: var(--red); }

.section-head { max-width: 720px; }
.section-head h2 { margin-top: 18px; }
.section-head p { margin-top: 18px; }
.section-head--center { margin-inline: auto; text-align: center; }

/* ---------- buttons ---------- */
.btn {
  display: inline-flex; align-items: center; gap: .6em;
  padding: 15px 26px;
  border-radius: 999px;
  font-weight: 600; font-size: .98rem; letter-spacing: -0.01em;
  border: 1.5px solid transparent;
  transition: transform .25s var(--ease), background .25s var(--ease), color .25s var(--ease), border-color .25s var(--ease);
  white-space: nowrap;
}
.btn svg { transition: transform .3s var(--ease); }
.btn:hover svg { transform: translateX(4px); }
.btn--primary { background: var(--red); color: #fff; }
.btn--primary:hover { background: var(--red-deep); transform: translateY(-2px); }
.btn--ink { background: var(--ink); color: var(--paper); }
.btn--ink:hover { background: #000; transform: translateY(-2px); }
.btn--ghost { border-color: var(--line-2); color: var(--ink); background: transparent; }
.btn--ghost:hover { border-color: var(--ink); background: var(--ink); color: var(--paper); }
.btn--light { background: var(--paper); color: var(--ink); }
.btn--light:hover { background: #fff; transform: translateY(-2px); }
.btn--outline-light { border-color: rgba(255,255,255,.32); color: var(--paper-on-dark); }
.btn--outline-light:hover { border-color: #fff; background: #fff; color: var(--ink); }

/* ---------- header / nav ---------- */
.site-header {
  position: sticky; top: 0; z-index: 100;
  background: rgba(244,241,234,.82);
  backdrop-filter: saturate(140%) blur(14px);
  border-bottom: 1px solid transparent;
  transition: border-color .3s, background .3s;
}
.site-header.scrolled { border-color: var(--line); background: rgba(244,241,234,.94); }
.nav { display: flex; align-items: center; justify-content: space-between; gap: 24px; height: 80px; }

/* logo lockup */
.logo { display: inline-flex; align-items: center; gap: 12px; }
.logo img { height: 42px; width: auto; display: block; }
.logo svg { width: 42px; height: 40px; flex: none; }
.logo-word { display: flex; flex-direction: column; line-height: .86; }
.logo-word b {
  font-family: var(--display); font-weight: 800; font-style: italic;
  font-size: 1.18rem; letter-spacing: -0.01em; color: var(--ink);
  text-transform: uppercase;
}
.logo-word span {
  font-family: var(--body); font-weight: 700; font-size: .54rem;
  letter-spacing: .34em; text-transform: uppercase; color: var(--ink-2);
  margin-top: 3px; padding-left: 1px;
}

.nav-links { display: flex; align-items: center; gap: 4px; }
.nav-links > li { position: relative; }
.nav-links a.nav-link {
  display: inline-flex; align-items: center; gap: 5px;
  padding: 10px 13px; border-radius: 999px; white-space: nowrap;
  font-weight: 500; font-size: .95rem; color: var(--ink-2);
  transition: color .2s, background .2s;
}
.nav-links a.nav-link:hover, .nav-links li:hover > a.nav-link { color: var(--ink); background: rgba(0,0,0,.04); }
.nav-link .chev { width: 14px; height: 14px; opacity: .6; transition: transform .25s; }
.nav-links li:hover .chev { transform: rotate(180deg); }

.dropdown {
  position: absolute; top: calc(100% + 10px); left: 50%; transform: translateX(-50%) translateY(8px);
  background: var(--card); border: 1px solid var(--line); border-radius: var(--r-md);
  box-shadow: var(--shadow-md); padding: 8px; min-width: 268px;
  opacity: 0; visibility: hidden; transition: opacity .22s var(--ease), transform .22s var(--ease);
}
/* invisible bridge across the gap so the menu stays open while the cursor travels to it */
.dropdown::before {
  content: ""; position: absolute; left: 0; right: 0; top: -14px; height: 16px;
}
.nav-links li:hover .dropdown { opacity: 1; visibility: visible; transform: translateX(-50%) translateY(0); }
.dropdown a {
  display: block; padding: 11px 14px; border-radius: 9px;
  font-size: .94rem; font-weight: 500; color: var(--ink-2);
  transition: background .18s, color .18s, padding .18s;
}
.dropdown a:hover { background: var(--paper-2); color: var(--ink); padding-left: 20px; }
.dropdown a small { display: block; font-weight: 400; font-size: .78rem; color: var(--muted); margin-top: 1px; }

.nav-cta { display: flex; align-items: center; gap: 14px; }
.nav-cta .tel { font-weight: 600; font-size: .94rem; color: var(--ink); display: inline-flex; align-items: center; gap: 7px; }
.nav-cta .tel svg { width: 15px; height: 15px; color: var(--red); }

.hamburger { display: none; width: 44px; height: 44px; border: 1px solid var(--line); border-radius: 10px; background: transparent; position: relative; }
.hamburger span { position: absolute; left: 11px; right: 11px; height: 2px; background: var(--ink); transition: .3s var(--ease); }
.hamburger span:nth-child(1) { top: 15px; } .hamburger span:nth-child(2) { top: 21px; } .hamburger span:nth-child(3) { top: 27px; }
body.menu-open .hamburger span:nth-child(1) { top: 21px; transform: rotate(45deg); }
body.menu-open .hamburger span:nth-child(2) { opacity: 0; }
body.menu-open .hamburger span:nth-child(3) { top: 21px; transform: rotate(-45deg); }

/* mobile drawer */
.mobile-nav {
  position: fixed; inset: 80px 0 0; z-index: 99;
  background: var(--paper); padding: 24px var(--gut) 48px;
  transform: translateY(-110%); transition: transform .4s var(--ease);
  overflow-y: auto;
}
body.menu-open .mobile-nav { transform: translateY(0); }
.mobile-nav .m-group { border-bottom: 1px solid var(--line); padding: 8px 0; }
.mobile-nav .m-group > a, .mobile-nav .m-head { display: block; padding: 14px 4px; font-family: var(--display); font-weight: 700; font-size: 1.3rem; }
.mobile-nav .m-sub a { display: block; padding: 9px 16px; color: var(--ink-2); font-size: 1rem; }
.mobile-nav .m-sub a::before { content: "→ "; color: var(--red); }
.mobile-nav .btn { width: 100%; justify-content: center; margin-top: 22px; }

/* ---------- hero ---------- */
.hero {
  position: relative; z-index: 2;
  background: var(--dark) url('../hero.jpg') center/cover no-repeat; color: var(--paper-on-dark);
  overflow: hidden;
  padding-block: clamp(72px, 11vw, 150px);
}
.hero::after {
  content: ""; position: absolute; inset: 0; pointer-events: none;
  background:
    linear-gradient(95deg, rgba(15,15,18,.8) 0%, rgba(15,15,18,.62) 38%, rgba(15,15,18,.3) 70%, rgba(15,15,18,.42) 100%),
    radial-gradient(120% 80% at 88% 4%, rgba(249,51,72,.26), transparent 55%);
}
.hero .diag {
  position: absolute; inset: 0; pointer-events: none; opacity: .5;
  background-image: repeating-linear-gradient(115deg, rgba(255,255,255,.035) 0 1px, transparent 1px 64px);
}
.hero .wrap { position: relative; z-index: 3; }
.hero-kicker {
  display: inline-flex; align-items: center; gap: 10px;
  font-size: .78rem; font-weight: 600; letter-spacing: .16em; text-transform: uppercase;
  color: var(--paper-on-dark);
  border: 1px solid rgba(255,255,255,.18); border-radius: 999px;
  padding: 8px 16px; margin-bottom: 30px;
}
.hero-kicker b { color: var(--red); font-weight: 800; }
.hero h1 { color: #fff; max-width: 16ch; }
.hero h1 em { font-style: normal; color: var(--red); }
.hero .lead { color: white; max-width: 54ch; margin-top: 26px; }
.hero-actions { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 38px; }
.hero-strip {
  margin-top: 60px; padding-top: 30px; border-top: 1px solid rgba(255,255,255,.12);
  display: grid; grid-template-columns: repeat(5, 1fr); gap: 24px;
}
.hero-strip .stat b { font-family: var(--display); font-weight: 800; font-size: clamp(1.8rem, 3.2vw, 2.6rem); color: #fff; display: block; line-height: 1; letter-spacing: -.02em; }
.hero-strip .stat span { font-size: .82rem; color:white; margin-top: 8px; display: block; }

/* ---------- logo wall ---------- */
.trust { border-bottom: 1px solid var(--line); background: var(--paper); }
.trust .wrap { padding-block: 38px; }
.trust p { text-align: center; font-size: .76rem; letter-spacing: .2em; text-transform: uppercase; color: var(--muted); font-weight: 600; }
.trust-logos { margin-top: 26px; display: flex; flex-wrap: wrap; align-items: center; justify-content: center; gap: clamp(22px, 4vw, 56px); }
.trust-logos span { font-family: var(--display); font-weight: 700; font-size: clamp(1rem, 1.7vw, 1.32rem); color: var(--ink); opacity: .42; letter-spacing: -.01em; transition: opacity .25s; }
.trust-logos span:hover { opacity: .9; }
/* force every logo to one flat ink tone so they read as a consistent set; restore brand color on hover */
.trust-logo { height: 30px; width: auto; max-width: 150px; object-fit: contain; filter: grayscale(1) brightness(0); opacity: .42; transition: opacity .25s, filter .25s; }
.trust-logo--andover { height: 64px; max-width: 64px; }
.trust-logo.trust-logo--lego { filter: grayscale(1); }
.trust-logo:hover { opacity: 1; filter: none; }
.trust-logo.trust-logo--mono:hover { opacity: 1; filter: grayscale(1) brightness(0); }

/* ---------- value cards ---------- */
.grid-3 { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; }
.grid-2 { display: grid; grid-template-columns: repeat(2, 1fr); gap: 24px; }
.vcard {
  background: var(--card); border: 1px solid var(--line); border-radius: var(--r-lg);
  padding: 34px 30px; transition: transform .3s var(--ease), box-shadow .3s var(--ease), border-color .3s;
}
.vcard:hover { transform: translateY(-4px); box-shadow: var(--shadow-md); border-color: var(--line-2); }
.vcard .ic { width: 52px; height: 52px; border-radius: 13px; background: var(--paper-2); color: var(--red); display: grid; place-items: center; margin-bottom: 22px; }
.vcard .ic svg { width: 26px; height: 26px; }
.vcard h3 { font-size: 1.28rem; margin-bottom: 10px; }
.vcard p { color: var(--muted); font-size: .98rem; }

/* ---------- services split ---------- */
.svc {
  position: relative; overflow: hidden; border-radius: var(--r-lg);
  background: var(--ink); color: var(--paper-on-dark);
  padding: 44px 40px; min-height: 340px;
  display: flex; flex-direction: column; justify-content: flex-end;
  transition: transform .35s var(--ease);
}
.svc:hover { transform: translateY(-5px); }
.svc::before {
  content: ""; position: absolute; inset: 0;
  z-index: 1;
  background:
    linear-gradient(180deg, rgba(19,19,22,.42) 0%, rgba(19,19,22,.9) 80%),
    radial-gradient(120% 90% at 100% 0%, rgba(249,51,72,.32), transparent 55%);
  opacity: .92; transition: opacity .35s;
}
.svc-bg { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; z-index: 0; }
.svc:hover::before { opacity: 1; }
.svc .num { position: absolute; top: 30px; left: 40px; font-family: var(--display); font-weight: 800; font-size: 1rem; color: var(--red); letter-spacing: .1em; z-index: 2; }
.svc-body { position: relative; z-index: 2; }
.svc h3 { color: #fff; font-size: clamp(1.5rem, 2.6vw, 2rem); margin-bottom: 14px; }
.svc p { color: #fff; max-width: 46ch; margin-bottom: 22px; }
.svc .more { display: inline-flex; align-items: center; gap: 8px; font-weight: 600; color: #fff; }
.svc .more svg { width: 16px; transition: transform .3s var(--ease); }
.svc:hover .more svg { transform: translateX(5px); }

/* ---------- audience cards ---------- */
.aud-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.aud {
  position: relative; border: 1px solid var(--line); border-radius: var(--r-md);
  background: var(--card); padding: 30px 28px; overflow: hidden;
  transition: transform .3s var(--ease), box-shadow .3s var(--ease), border-color .3s;
}
.aud::after { content: ""; position: absolute; left: 0; top: 0; bottom: 0; width: 4px; background: var(--red); transform: scaleY(0); transform-origin: top; transition: transform .35s var(--ease); }
.aud:hover { transform: translateY(-4px); box-shadow: var(--shadow-md); border-color: var(--line-2); }
.aud:hover::after { transform: scaleY(1); }
.aud-media { margin: -30px -28px 22px; height: 178px; overflow: hidden; position: relative; }
.aud-media img { width: 100%; height: 100%; object-fit: cover; transition: transform .6s var(--ease); }
.aud:hover .aud-media img { transform: scale(1.06); }
.aud .ic { color: var(--red); margin-bottom: 18px; }
.aud .ic svg { width: 30px; height: 30px; }
.aud h3 { font-size: 1.18rem; margin-bottom: 8px; }
.aud p { font-size: .92rem; color: var(--muted); }

/* ---------- big stat band ---------- */
.statband { background: linear-gradient(rgba(14,14,17,.9), rgba(14,14,17,.93)), var(--dark) url('../statband.jpg') center/cover no-repeat; color: var(--paper-on-dark); position: relative; overflow: hidden; }
.statband::after { content:""; position:absolute; inset:0; background-image: repeating-linear-gradient(115deg, rgba(255,255,255,.03) 0 1px, transparent 1px 60px); pointer-events:none;}
.statband .wrap { position: relative; z-index: 2; }
.bigstat { text-align: center; max-width: 880px; margin-inline: auto; }
.bigstat .num { font-family: var(--display); font-weight: 800; font-size: clamp(4rem, 13vw, 9rem); line-height: .9; color: #fff; letter-spacing: -.03em; }
.bigstat .num em { font-style: normal; color: var(--red); }
.bigstat p { font-size: clamp(1.1rem, 2vw, 1.5rem); color: var(--paper-on-dark); margin-top: 18px; }
.bigstat .sub { font-size: .95rem; color: #fff; margin-top: 14px; }
.statrow { display: grid; grid-template-columns: repeat(4,1fr); gap: 20px; margin-top: 64px; }
.statrow .s { text-align: center; }
.statrow .s b { font-family: var(--display); font-weight: 800; font-size: clamp(2rem, 4vw, 3rem); color: #fff; display: block; line-height: 1; }
.statrow .s span { font-size: .85rem; color: var(--muted-on-dark); margin-top: 10px; display: block; }

/* ---------- process ---------- */
.steps { display: grid; grid-template-columns: repeat(5, 1fr); gap: 0; margin-top: 56px; counter-reset: step; }
.step { position: relative; padding: 0 18px; }
.step:not(:last-child)::before { content:""; position: absolute; top: 22px; left: 50%; right: -50%; height: 2px; background: var(--line-2); z-index: 0; }
.step .dot { position: relative; z-index: 1; width: 46px; height: 46px; border-radius: 50%; background: var(--card); border: 2px solid var(--ink); color: var(--ink); display: grid; place-items: center; font-family: var(--display); font-weight: 800; margin-bottom: 20px; transition: background .25s var(--ease), border-color .25s var(--ease), color .25s var(--ease); }
@media (hover: hover) {
  .step:hover .dot { background: var(--red); border-color: var(--red); color: #fff; }
}
.step h4 { font-size: 1.05rem; margin-bottom: 7px; }
.step p { font-size: .88rem; color: var(--muted); }

/* ---------- testimonials ---------- */
.quotes { position: relative; }
.quote { background: var(--card); border: 1px solid var(--line); border-radius: var(--r-lg); padding: 44px clamp(28px,5vw,56px); box-shadow: var(--shadow-sm); }
.quote .mark { font-family: var(--display); font-weight: 800; font-size: 4rem; line-height: .5; color: var(--red); height: 32px; }
.quote blockquote { font-family: var(--display); font-weight: 500; font-size: clamp(1.25rem, 2.4vw, 1.85rem); line-height: 1.32; letter-spacing: -.01em; color: var(--ink); margin: 8px 0 24px; }
.quote cite { font-style: normal; font-weight: 600; color: var(--ink); }
.quote cite span { display: block; font-weight: 400; color: var(--muted); font-size: .92rem; margin-top: 2px; }
.qdots { display: flex; gap: 10px; justify-content: center; margin-top: 28px; }
.qdots button { width: 9px; height: 9px; border-radius: 50%; border: none; background: var(--line-2); transition: background .25s, width .25s; }
.qdots button.active { background: var(--red); width: 26px; border-radius: 999px; }

/* ---------- leadership ---------- */
.team-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 22px; }
.member { background: var(--card); border: 1px solid var(--line); border-radius: var(--r-md); padding: 28px; transition: transform .3s var(--ease), box-shadow .3s; }
.member:hover { transform: translateY(-3px); box-shadow: var(--shadow-md); }
.member .av { width: 60px; height: 60px; border-radius: 50%; background: var(--ink); color: var(--paper); display: grid; place-items: center; font-family: var(--display); font-weight: 800; font-size: 1.2rem; margin-bottom: 18px; }
.member h3 { font-size: 1.15rem; }
.member .role { color: var(--red); font-weight: 600; font-size: .86rem; letter-spacing: .02em; margin: 3px 0 14px; text-transform: uppercase; }
.member p { font-size: .92rem; color: var(--muted); }
.member a.email { display: inline-block; margin-top: 14px; font-size: .88rem; font-weight: 600; color: var(--ink); border-bottom: 2px solid var(--red); }

/* ---------- faq ---------- */
.faq { max-width: 860px; margin-inline: auto; }
.faq details { border-bottom: 1px solid var(--line); }
.faq summary { list-style: none; cursor: pointer; padding: 24px 48px 24px 0; position: relative; font-family: var(--display); font-weight: 700; font-size: clamp(1.1rem,1.9vw,1.32rem); color: var(--ink); }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; position: absolute; right: 6px; top: 50%; transform: translateY(-50%); font-size: 1.6rem; color: var(--red); transition: transform .3s; font-family: var(--body); }
.faq details[open] summary::after { content: "−"; }
.faq .ans { padding: 0 48px 26px 0; color: var(--muted); }
.faq .ans p + p { margin-top: 12px; }

/* ---------- CTA band ---------- */
.cta-band { position: relative; overflow: hidden; background: var(--red); color: #fff; border-radius: 0; }
.cta-band::after { content:""; position:absolute; inset:0; background: radial-gradient(100% 120% at 100% 0%, rgba(0,0,0,.22), transparent 60%); pointer-events:none; }
.cta-band .wrap { position: relative; z-index: 2; display: grid; grid-template-columns: 1.4fr 1fr; gap: 40px; align-items: center; }
.cta-band h2 { color: #fff; font-size: clamp(2rem, 4.2vw, 3.4rem); }
.cta-band p { color: rgba(255,255,255,.9); margin-top: 16px; font-size: 1.1rem; }
.cta-actions { display: flex; flex-direction: column; gap: 14px; align-items: flex-start; }
.cta-band.is-end .cta-actions { align-items: stretch; }

/* ---------- page hero (inner) ---------- */
.phero { background-color: var(--dark); background-size: cover; background-position: center; color: var(--paper-on-dark); position: relative; overflow: hidden; padding-block: clamp(72px,9vw,128px) clamp(56px,7vw,96px); }
.phero::after { content:""; position:absolute; inset:0; z-index:1; pointer-events:none; background: linear-gradient(95deg, rgba(15,15,18,.93) 0%, rgba(15,15,18,.78) 45%, rgba(15,15,18,.55) 100%), radial-gradient(110% 80% at 92% 0%, rgba(249,51,72,.18), transparent 55%); }
.phero .diag { position:absolute; inset:0; opacity:.5; background-image: repeating-linear-gradient(115deg, rgba(255,255,255,.035) 0 1px, transparent 1px 64px); }
.phero .wrap { position: relative; z-index: 2; }
.crumbs { font-size: .82rem; color: var(--muted-on-dark); margin-bottom: 22px; }
.crumbs a:hover { color: #fff; }
.crumbs .sep { margin: 0 8px; opacity: .5; }
.phero h1 { color: #fff; max-width: 18ch; }
.phero .lead { color: var(--muted-on-dark); margin-top: 22px; max-width: 60ch; }

/* ---------- prose / content ---------- */
.prose { max-width: 760px; }
.prose p { color: var(--ink-2); margin-bottom: 20px; font-size: 1.08rem; }
.prose h2 { font-size: clamp(1.6rem,3vw,2.2rem); margin: 44px 0 18px; }
.prose h3 { font-size: 1.3rem; margin: 32px 0 12px; }
ul.check {
  display: block;
  margin: 8px 0 0;
  padding-left: 1.2em;
  list-style: disc;
  list-style-position: outside;
}
ul.check li {
  display: list-item;
  list-style: disc;
  margin: 0 0 12px;
  padding-left: .15em;
  color: var(--ink-2);
}
ul.check li:last-child { margin-bottom: 0; }
ul.check li::before { content: none; display: none; }

/* split feature row */
.feature-row { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(32px,6vw,80px); align-items: center; }
.feature-media { width: 100%; aspect-ratio: 1 / 1; border-radius: var(--r-lg); overflow: hidden; position: relative; background: var(--ink); }
.feature-media .ph { position: absolute; inset: 0; display: grid; place-items: center; color: rgba(255,255,255,.5); }
.feature-media img { position: absolute; inset: 0; width: 100%; height: 100%; max-width: none; object-fit: cover; }
.feature-media--tall { aspect-ratio: 1 / 1; }
.feature-media::after { content:""; position:absolute; inset:0; background: radial-gradient(110% 90% at 100% 0%, rgba(249,51,72,.3), transparent 55%); }

/* clients list */
.client-tags { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 8px; }
.client-tags span { border: 1px solid var(--line-2); border-radius: 999px; padding: 8px 16px; font-weight: 600; font-size: .9rem; color: var(--ink-2); background: var(--card); }

/* audience deep section */
.aud-deep { padding-block: clamp(48px,6vw,72px); border-bottom: 1px solid var(--line); scroll-margin-top: 100px; }
.aud-deep:last-child { border-bottom: none; }
.aud-deep .tag { display: inline-flex; align-items:center; gap: 10px; color: var(--red); font-weight: 700; font-size: .8rem; letter-spacing: .14em; text-transform: uppercase; margin-bottom: 16px; }
.aud-deep .tag svg { width: 22px; height: 22px; }
.aud-deep h2 { margin-bottom: 16px; }
.aud-deep .grid-2 { align-items: start; gap: clamp(28px,5vw,64px); }

/* ---------- contact ---------- */
.contact-grid { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(32px,5vw,64px); align-items: start; }
.field { margin-bottom: 18px; }
.field label { display: block; font-weight: 600; font-size: .88rem; margin-bottom: 7px; }
.field input, .field select, .field textarea {
  width: 100%; padding: 14px 16px; border: 1.5px solid var(--line-2); border-radius: 10px;
  background: var(--card); font: inherit; color: var(--ink); transition: border-color .2s, box-shadow .2s;
}
.field input:focus, .field select:focus, .field textarea:focus { outline: none; border-color: var(--red); box-shadow: 0 0 0 4px rgba(249,51,72,.12); }
.field textarea { min-height: 130px; resize: vertical; }
.contact-info { background: var(--ink); color: var(--paper-on-dark); border-radius: var(--r-lg); padding: 40px; position: relative; overflow: hidden; }
.contact-info::after { content:""; position:absolute; inset:0; background: radial-gradient(110% 80% at 100% 0%, rgba(249,51,72,.22), transparent 55%); pointer-events:none;}
.contact-info > * { position: relative; z-index: 2; }
.contact-info h3 { color: #fff; font-size: 1.5rem; margin-bottom: 24px; }
.info-item { display: flex; gap: 16px; padding: 18px 0; border-top: 1px solid rgba(255,255,255,.12); }
.info-item:first-of-type { border-top: none; }
.info-item .ic { color: var(--red); flex: none; margin-top: 2px; }
.info-item .ic svg { width: 20px; height: 20px; }
.info-item b { color: #fff; display: block; font-size: .82rem; text-transform: uppercase; letter-spacing: .1em; margin-bottom: 4px; }
.info-item a, .info-item p { color: var(--muted-on-dark); }
.info-item a:hover { color: #fff; }

/* ---------- footer ---------- */
.site-footer { background: var(--dark); color: var(--muted-on-dark); position: relative; z-index: 2; }
.footer-top { display: grid; grid-template-columns: 1.6fr 1fr 1fr 1.2fr; gap: 40px; padding-block: clamp(56px,7vw,88px); }
.footer-brand .logo svg { width: 46px; height: 44px; }
.footer-brand .logo-word b { color: #fff; } .footer-brand .logo-word span { color: var(--muted-on-dark); }
.footer-brand p { margin-top: 22px; max-width: 34ch; font-size: .95rem; color: var(--muted-on-dark); }
.footer-col h4 { font-family: var(--body); font-weight: 700; font-size: .78rem; letter-spacing: .16em; text-transform: uppercase; color: #fff; margin-bottom: 18px; }
.footer-col a { display: block; padding: 6px 0; font-size: .95rem; color: var(--muted-on-dark); transition: color .2s, padding-left .2s; }
.footer-col a:hover { color: #fff; padding-left: 5px; }
.footer-bottom { border-top: 1px solid rgba(255,255,255,.1); padding-block: 26px; display: flex; flex-wrap: wrap; gap: 14px; justify-content: space-between; align-items: center; font-size: .85rem; }
.footer-bottom .geo { color: var(--muted-on-dark); max-width: 60ch; }

/* ---------- reveal animation ---------- */
.reveal { opacity: 0; transform: translateY(26px); transition: opacity .7s var(--ease), transform .7s var(--ease); }
.reveal.in { opacity: 1; transform: none; }
.reveal.d1 { transition-delay: .08s; } .reveal.d2 { transition-delay: .16s; } .reveal.d3 { transition-delay: .24s; } .reveal.d4 { transition-delay: .32s; }

/* ---------- image utilities ---------- */
.img-band { border-radius: var(--r-lg); overflow: hidden; height: clamp(280px,40vw,460px); position: relative; }
.img-band img { width: 100%; height: 100%; object-fit: cover; }
.img-band::after { content:""; position:absolute; inset:0; pointer-events:none; background: radial-gradient(120% 100% at 100% 0%, rgba(249,51,72,.14), transparent 55%); }
.aud-deep-media { border-radius: var(--r-lg); overflow: hidden; aspect-ratio: 1 / 1; position: relative; box-shadow: var(--shadow-md); }
.aud-deep-media img { width: 100%; height: 100%; max-width: none; object-fit: cover; }

/* ---------- responsive ---------- */
@media (max-width: 980px) {
  .hero-strip { grid-template-columns: repeat(3,1fr); gap: 28px 20px; }
  .grid-3, .aud-grid, .team-grid { grid-template-columns: repeat(2,1fr); }
  .steps { grid-template-columns: repeat(2,1fr); gap: 36px 18px; }
  .step::before { display: none; }
  .feature-row, .contact-grid, .cta-band .wrap, .aud-deep .grid-2 { grid-template-columns: 1fr; }
  .statrow { grid-template-columns: repeat(2,1fr); gap: 40px 20px; }
  .cta-actions { flex-direction: row; flex-wrap: wrap; }
  /* collapse the full nav into the mobile menu before it gets cramped */
  .nav-links, .nav-cta { display: none; }
  .hamburger { display: block; }
  /* brand sits full-width on top; link columns flow into 2 even tracks */
  .footer-top { grid-template-columns: 1fr 1fr; gap: 36px 28px; }
  .footer-brand { grid-column: 1 / -1; }
  .footer-brand p { max-width: 52ch; }
}
@media (max-width: 760px) {
  .grid-3, .grid-2, .aud-grid, .team-grid { grid-template-columns: 1fr; }
  body { font-size: 16px; }
}
@media (max-width: 560px) {
  /* keep the kicker on one line like desktop: scale with viewport, tighten spacing */
  .hero-kicker {
    white-space: nowrap;
    font-size: clamp(.5rem, 2.7vw, .78rem);
    letter-spacing: .05em;
    gap: 8px; padding: 7px 13px;
  }
}
@media (max-width: 540px) {
  /* brand + contact span full width; the two short link lists sit side by side */
  .footer-top { grid-template-columns: 1fr 1fr; gap: 32px 24px; }
  .footer-col:last-child { grid-column: 1 / -1; }
  .footer-bottom { flex-direction: column; align-items: flex-start; gap: 10px; }
}
@media (prefers-reduced-motion: reduce) {
  * { animation: none !important; transition: none !important; scroll-behavior: auto; }
  .reveal { opacity: 1; transform: none; }
}