We run your fitness center, day in and day out.
First Fitness Management furnishes all the labor and supervision necessary to operate your fitness center — staffed, programmed, and managed by one accountable team, so you never have to think about it.
Everything it takes to run a great facility.
We take care of all aspects of running your fitness or sport facility — management, staffing, design, equipment purchasing, fitness programming, and marketing. Your fitness center staff are employed by First Fitness Management — we handle hiring, payroll, benefits, and supervision so it never touches your desk.
Backed by the Healthworks Group, you get more than a manager on your floor: dedicated HR, IT, accounting, and programming support behind every account, plus the brand recognition of Healthworks, GymIt, and Republic Fitness. From day-to-day floor coverage to member engagement, equipment maintenance, and clear financial reporting, the operational load comes off your desk and onto ours.
Every staff member we place
- Holds an undergraduate degree in a fitness-related field
- Is certified by a nationally recognized association
- Is AED and CPR certified
- Is skilled in fitness testing & developing exercise prescriptions
- Is certified to teach group exercise classes
- Has fitness-center management experience
- Has a working understanding of wellness programming
Customized for every client.
We start with an initial needs assessment, then build a management plan designed to maximize participation through impactful fitness and wellness programs. Our services include:
Staffing
We furnish all labor and supervision for your center. Every staff member is AED/CPR certified, holds a degree in a fitness-related field, is nationally certified, and is skilled in fitness testing, exercise prescription, and group exercise instruction.
Group Fitness Classes
Hundreds of types of live and virtual group fitness classes, all led by certified instructors. Innovative classes and motivating instructors make getting fit a simple exercise.
Personal Training
Individual and small-group personal training. Our certified trainers create goal-based programs that keep workouts fresh, fuel motivation, and make exercise fun.
Customized Exercise Prescriptions
A personal fitness plan for each participant, built from their initial health and fitness assessment and individual goals — and a one-on-one relationship with our staff.
Wellness Programs
Over 30 years delivering health and wellness programs tailored to each client's goals — including health screenings, lunch-and-learn seminars, and a range of wellness-promotion programs.
Website Development
A customized website for your fitness center so members can check class times, access fitness and nutrition tips, and stay informed about special programs and services.
Utilization
We monitor center utilization monthly to identify low users and non-users, then reach out to encourage participation and help members reach their goals.
Reports & Evaluation
Our membership software tracks utilization, lets members schedule classes and PT, collects fees, and produces operating and marketing reports with recommendations to improve performance.
Better R.O.I.
Staffed centers drive the participation and membership revenue that offsets the management fee. At one turnaround site we grew operating profit 35% and revenue 15% in year one — and we've never lost a client to dissatisfaction.
Good to know
What exactly does First Fitness Management provide?
We furnish all labor and supervision necessary to manage and operate your fitness center — staffing, group fitness classes, personal training, customized exercise prescriptions, wellness programs, website development, utilization tracking, and reporting and evaluation.
How do you start an engagement?
With an initial needs assessment. From there we develop a management plan customized to your facility and members, designed to maximize participation through impactful fitness and wellness programs.
How many group fitness classes do you offer?
Hundreds of types of live and virtual group fitness classes, all led by certified instructors.
Do you offer corporate wellness programming?
Yes — we have over 30 years of experience delivering health and wellness programs, including health screenings, lunch-and-learn seminars, and a range of wellness-promotion programs tailored to each client's goals.
What are the qualifications of your staff?
Every staff member holds an undergraduate degree in a fitness-related field, is certified by a nationally recognized association, is AED and CPR certified, is skilled in fitness testing and exercise prescription, is certified to teach group exercise, has management experience, and understands wellness programming.
Can you manage a center we already built?
Yes. We frequently take over existing facilities — staffing them, refreshing programming, and bringing operations and reporting up to standard.
Let's talk about your facility.
Whether you're planning a new center or rethinking the one you have, we'll show you what a professionally managed amenity can do.