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Every kind of facility. One standard of excellence.

For more than four decades our leadership team has designed and managed fitness centers for corporations, property managers, hospitals, developers, schools, senior living communities, and private institutions across New England and beyond.

A corporate fitness center operated by First Fitness Management at One Boston Place

We've worked with employers large and small — including New Balance, John Hancock, Amazon Robotics, Analog Devices, CarGurus, Quest Diagnostics, and Lego — through on-site center management and our public-center network.

We employ the fitness staff — handling hiring, payroll, and benefits — and deliver safe, enjoyable programming that supports employee retention without adding to your HR team's workload.

New BalanceJohn HancockAmazon RoboticsAnalog DevicesCarGurusQuest DiagnosticsLego
Explore Corporate Fitness Centers
A staffed tenant fitness center in a downtown Boston office tower

More and more property managers build private fitness centers to attract and retain quality tenants. We take care of every aspect of managing your tenant-only center — so you can focus on leasing, not gym operations.

Staffing your center with a degreed fitness professional removes liability risk and helps justify premium rents and CAM fees. Our clients include CBRE, JLL, Hobbs Brook Real Estate, Rockhill Real Estate, and The Andover Companies.

CBREJLLHobbs Brook Real EstateRockhill Real EstateThe Andover Companies
Explore Multi-Tenant Office Buildings
A commercial fitness center open to the public, managed by First Fitness Management

We have extensive experience operating commercial fitness centers that are open to the public. Our goal is to operate the center in a fiscally responsible manner — focusing on new membership sales, ancillary program revenue, and expense management.

We also incorporate new program strategies to increase member participation and improve retention. The end result is improved profitability for our clients.

Explore Commercial Fitness Centers
A residential building fitness amenity designed by First Fitness Management

Residential developers and property owners increasingly want a great fitness center — but many resist the ongoing cost of full management. That's where our Design + Consulting practice leads: we help you plan, design, and equip a center that becomes a true differentiator, available nationwide even when ongoing management isn't the right fit.

When full management does make sense, we bring the same turnkey operations model we use across corporate and tenant facilities — staffed, programmed, and fully accountable.

Explore Residential & Mixed-Use
Students in a group exercise class at a university fitness center

Fitness and recreation are central to student wellbeing, recruitment, and retention. We help colleges and universities design and operate centers that meet the expectations of today's students — with engaging programming, group exercise, and credentialed staff who keep participation high.

Whether you're launching a new recreation center or elevating an existing one, we bring the operational expertise to make it a campus destination.

Explore College & University Centers
Members training at a hospital and wellness fitness center

Hospitals and health systems trust us to design and run fitness centers that serve staff, patients, and the surrounding community. Our programming extends clinical services — physical therapists can pass patients on after rehab, and cardiac patients can transition into supervised fitness.

We staff these centers with exercise physiologists and ancillary medical specialties — supporting prevention, recovery, and healthy lifestyles alongside your clinical team.

Explore Hospital Fitness Centers
Recreation & Sport Facilities

Full-facility operation for clubs and complexes.

An indoor turf training area at a recreation and sport facility

From community recreation centers to multi-sport complexes, we have the ability to operate every facet of your fitness, sports, or recreation facility — staffing, programming, scheduling, maintenance, and member experience.

We tailor our approach to your members and your goals, so your facility runs smoothly, safely, and profitably.

Explore Recreation & Sport Facilities
Senior residents in a professionally staffed fitness program

Our certified fitness professionals have years of experience designing programs for seniors to support healthy aging, enhance everyday comfort, and maintain functional freedom — with the personal attention and certifications this setting requires.

For ownership and corporate decision-makers, a professionally staffed fitness program improves resident safety, supports satisfaction and retention, and helps control long-term care costs. We partner with — never replace — your activities and wellness directors.

Explore Assisted & Senior Living
Design + Consulting nationwide

Facility design that travels.

Our Design + Consulting practice works with clients nationwide — even when ongoing management isn't the right fit. Property owners, developers, and employers across the country come to us for facility design, equipment selection, and procurement.

Residential communities

A well-designed fitness amenity is one of the most-valued features in a residential building. We help developers and property owners plan centers residents actually use — with design expertise that doesn't require a full management contract.

Let's talk about your facility.

Whether you're planning a new center or rethinking the one you have, we'll show you what a professionally managed amenity can do.